THE PERFECT BALANCE OF NATURE AND SCIENCE
Our Pure range of products are blended with naturally derived ingredients which have been carefully researched to substitute more traditional synthetic ingredients. Our aim is to develop a safer, more gentle, environmentally friendly haircare regime.
Creating natural haircare solutions without compromising performance has played a key role in the success of our brand. This approach keeps Pure Haircare at the forefront of ‘free from’ and natural haircare solutions.
Our formulas use modern, clean and green ingredients. We have developed and continue to develop safe, gentle and sustainable products, with Pure products using organic ingredients that are 100% certified. We strive to achieve the perfect balance of nature and science, substituting synthetic ingredients with natural plant-based alternatives.
PURE PRODUCTS USE
• Natural ingredients of natural origin
• Organic ingredients are ‘100% certified’
• Biodegradable ingredients
• Sustainable practices
• Recyclable packaging
• Soy inks
• Vegan friendly formulations
• No animal testing
• No sulphates and parabens
• No microbeads
• No formaldehyde
• No PEG
• No genetically modified ingredients
• Gluten free formulations
Each Essential haircare family has a specific characteristic and function; nourishment, hydration, volume, shine, protection, elasticity, smoothness and daily care. They do what they say and all have the common goal of protecting the hair from external aggressions and providing an immediate, visible result.
The products themselves contribute to the protection of biodiversity by incorporating selected ingredients extracted from crops that are at the risk of extinction.
The packaging of Essential haircare is manufactured using the minimum amount of plastic required to protect the formulas it contains. Packs are manufactured using food-grade plastic and can be reused as containers and pots for plants.
DAVINES PRODUCTS ARE
• Ready Biodegradable
• Paraben Free
• Sulphate Free
• Zero Impact
• Packaging is food grade